![]() If the product is targeted towards the lower side of the market…i.e.No need for technical integrations for the product to be usable.Easy to use products such as most B2C SaaS apps - the UI is simple enough to trigger the initial ‘Aha!’ on its own.When Should Frictionless Sign up Flows Be Used? The idea is to get users to the UI as soon as possible and eliminate all kinds of friction. Users don’t have to spend time filling up a lot of information.Users don’t have a chance to experience the product’s UI.Ī frictionless signup flow is one that makes it easy for users to get as effortlessly as possible to the UI. ![]() A higher number of dropouts during the sign up process flow.What Are the Disadvantages Of the Fiction-based Sign up Process? Eliminates spammers and adds a level of security less abuse of the trial period.Differentiates serious users from spam signups.Easier to instigate the initial ‘Aha!’ moment after users reach the product’s UI.Higher activation % after successful signup users are more likely to activate if they go through the whole process.What Are the Advantages Of the Friction-based Signup Flow? The product is used by many personas for different use cases.īut most importantly: You’re more likely to become a customer and activate the account if you go through all the steps.It’s not easy to get to the ‘Aha!’ moment before installing the JavaScript.Why does the friction-based sign up process make sense for the FullStory case? This will help them later to personalize the experience based on the data collected. Then, once the user completes all the necessary steps, they will go to the UI ready and find value almost instantly.įullStory is also a product that can be used by various personas: product, UX and engineering teams to name a few.įor this reason, they took the opportunity to learn more about the user persona as well in the signup flow. The idea is simple, make it harder to signup at first. Without the script, users won’t see any value in FullStory as the core selling point lies in the session playback.įor this reason, FullStory elects to go with a more friction-based signup flow. The FullStory UI is almost useless if users have not installed the FullStory JavaScript. Take for example the case study of FullStory.įullStory is a session replay software that helps you monitor how users are interacting with your app. This is generally the case for products that are not purely self-service and/or that require a bunch of integrations first to setup. Therefore, it must be used when your product is too complex to demonstrate value on its own. When Should Friction-based Signup Be Used?įriction-based signup is more about collecting user information and pushing critical actions first. ![]()
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